以顾客为关注焦点：组织依存于其顾客。因此组织应理解顾客当前和未来的需求，满足顾客并争取超越顾客期望。

领导作用：领导者确立本组织统一的宗旨和方向。他们应该创造并保持使员工能充分参与实现组织目标的内部环境。

全员参与：各级人员是组织之本，只有他们的充分参与，才能使他们的才干为组织获益。

过程方法：将相关的活动和资源作为过程进行管理，可以更高效地得到期望的结果。

管理的系统方法：识别、理解和管理作为体系的相互关联的过程，有助于组织实现其目标的效率和有效性。

持续改进：组织总体业绩的持续改进应是组织的一个永恒的目标。

 基于事实的决策方法：有效决策是建立在数据和信息分析基础上。

互利的供方关系：组织与其供方是相互依存的，互利的关系可增强双方创造价值的能力。

Focusing on customers: organizations are dependent on their customers. Therefore, the organization should understand the current and future needs of the customer, meet the customer and strive to exceed customer expectations.
Leading role: leaders establish the unified aim and direction of the organization. They should create and maintain an internal environment that enables employees to fully participate in achieving organizational goals.
Full participation: personnel at all levels are the foundation of the organization, and only their full participation can make their talents benefit for the organization.
Process approach: managing related activities and resources as a process can achieve desired results more efficiently.
Management system approach: identifying, understanding, and managing interrelated processes as a system helps organizations achieve their goals in terms of efficiency and effectiveness.
Continual improvement: continual improvement of the overall performance of an organization should be an eternal goal of the organization.
Fact based decision making: effective decision making is based on data and information analysis.
Mutually beneficial supplier relationships: organizations and their suppliers are interdependent and mutually beneficial relationships enhance the ability of both sides to create value.